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The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it.What I love about this book is that it's much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies. This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing.Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you'll no doubt find phrases that make you say, "Why didn't I think of that before." Buy the book today, and you'll also tell yourself, "I can't believe I've been missing out on this."
great book but on kindle 2 the word lists are so tiny that they are unreadable. the sample did not include any lists so you get no warning till it is too late. total waste of money.
Great book. I use it for all my clients to merchandise their inventory to their consumers. They love me for it.
The book is a collection of words and phrases (probably could say that about any book), but seriously, the book offers about 10 pages or so of advice and then the rest of the book is comprised of words and short phrases organized by category. The phrases are the most valuable, but overall, it's a good reference when you're looking for the best words and way to phrase headlines, messages, etc. I think the best value comes from reviewing the words and phrases and added them to your vocabulary.
I strongly suggest having a library of books of this kind. word after word, phrase after phrase, while you mull your problem over in your head. Just browse them and sooner or later inspiration will strike. I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. Browsing through "Words That Sell" is a tonic for your mood.Most of that last paragraph was grabbed from "Words That Sell". What you're looking for is catnip for your own personal muse.
Most of the words and phrases will be familiar: don't look for originality or novelty here.
I still have and use one I bought decades ago called "15,000 Useful Phrases".
Just let go and let the synapses fire.The fun begins with "Words That Sell".
When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at hand.They should be used as idea starters.
The "eureka" word or phrase is here or in one of the other books from your collection.
Compiled over 80 years ago, it was recently republished and is available through an Amazon seller."Words That Sell" is laid out by topic or category, such as "competitive", "informative", "sensory-qualities" and so on.
The categorization is intelligent.
Let yourself go, take the chore out of inspiring yourself.
A very worthwhile addition to your wordsmithing library.Jerry
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